How it works
Pure Start
Hydrophilic filtration removes dirt, rust, and solids. No chemicals—just science and nature working together.
Deep Defense
Redox and adsorption eliminate carcinogens, metals, bad tastes, and odors. Taste and feel the difference instantly
Peace of Mind
A 60W UV chamber destroys bacteria, pathogens—even superbugs—so you know your family is safe.
Our Team
Don MacLean
Born in Glasgow and educated in Southern Africa, Don has spent nearly three decades in the United States, building a career as a Civil Engineer with extensive experience in water reticulation projects. His time in Morija, Lesotho, was pivotal — it highlighted the critical importance of clean water access and inspired his mission to design and develop affordable systems that deliver safe, potable water to communities everywhere.
Dan Traut
With over 20 years of experience in water treatment and research, Dan specializes in water quality management, process development, and innovative purification solutions. Holding advanced degrees in Botany, he has led major projects across municipal and industrial applications, published widely, and presented at global congresses. Today, he oversees scientific services for 17 operational plants, ensuring safe, sustainable water for communities.
Dylan Martin
Dylan specializes in water filtration and solar heating technologies, creating innovative solutions that improve water quality and energy efficiency. Passionate about sustainability, he develops cutting-edge systems for contaminant removal, cleaner water, and renewable energy in both municipal and industrial applications.
The New Blue Difference
New Blue Filtration:
Our system removes the four main contaminants sediment, heavy metals, chemicals, bacteria AND fluoride as well as PFAs (microplastics) without the reduction in water pressure and waste.
Reverse Osmosis (RO):
Only one faucet, strips good minerals, high install & maintenance cost, gallons of wasted water, bacteria breeding behind filters.
New Blue Pet
New Blue Plant
New Blue Beauty
New Blue Complete
Contact Us
Get in touch with us!
Feel free to get in touch with us. We are always open to discussing new projects, and all other water filtration solutions.